A couple of weeks ago we were asked to provide food photography for the Millennium Mayfair hotel. The images were to be used for marketing collateral around the hotel and online across their website and social media channels. The charming hotel that boasts over 300 rooms also plays host to contemporary, Italian restaurant and bar, Avista, whose food we were consequently shooting. Avista actually received 3 AA rosettes the day we were there! Their delicious dishes are thoughtfully designed and prepared by head chef Arturo Granato. Arturo was working with us throughout the day and it made a huge difference to the shoot, he was creative and passionate about the way his food was captured and made sure every unique detail was perfect.
We have been using a variety of styles and techniques to photograph food recently and a large proportion of it has possessed a fairly rustic feel. However, Avista offers high-end, sophisticated dining so we knew the shoot required something different, something elegant. Arturo was keen to exhibit some of the food on a glass background as the reflection produces quite a dramatic effect. Agreeing that this could be the way forward we turned up with a variety of backgrounds and a sheet of glass that would provide the effect we were after. In order to maintain some consistency we used the glass throughout the shoot. The effect varied from dish to dish and really added value to dishes such as the fish in a bright yellow sauce. Black on black can work very well when done right but plates can also become lost in the background; the reflection provides shape and character to a shot that otherwise may not have worked.
Overall we were very pleased with the food photography we produced on this shoot and very much look forward to working with the team at Millennium, the team at Avista and Arturo again soon. Here are a few shots from the final set and a few more will be added to the website very soon!